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10 Best Hair Toners 2025 in the United States
#1
Winner
Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
Clairol Professional Shimmer Lights Purple Shampoo is designed to neutralize brassiness and yellow tones in blonde, silver, gray, and highlighted hair. It excels in tone adjustment, effectively brightening and refreshing faded highlights and ash-toned hair, making it suitable for various hair colors. The formulation as a liquid shampoo is easy to apply and integrates well into a regular hair washing routine.
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Matrix So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing, Brightening & Toning | For Color Treated, Blonde, Grey, White and Platinum Hair | 10.1 Fl. Oz. | Vegan
The Matrix So Silver Purple Shampoo is designed to effectively neutralize yellow tones in blonde, grey, and platinum hair, making it a suitable option for individuals who want to maintain a vibrant hair color. One of its key strengths is its formulation that deposits purple pigments, which work to combat unwanted brassiness in just one wash. This makes it particularly appealing for those with color-treated hair, as it helps enhance and restore cool tones effectively.
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Matrix Brass Off Blue Shampoo | Refreshes, Tones & Neutralizes Brassy Tones | Color Depositing Shampoo | For Lightened Brunettes or Dark Blondes | For Color Treated Hair
The Matrix Brass Off Blue Shampoo is designed specifically for lightened brunettes and dark blondes who want to neutralize brassy tones in their hair. One of its standout features is its ability to deposit blue-violet pigments that work effectively to counteract unwanted orange undertones, making it a solid choice for those with color-treated hair. Users will appreciate its multi-tasking properties, as it not only tones but also nourishes the hair, enhancing and restoring cool tones in just one wash.
Customer Highlights
A summary of real customer reviews to highlight what shoppers are saying!Customer Highlights
A summary of real customer reviews to highlight what shoppers are saying!Top 10 Best Hair Toners 2025 in the United States
#1
Winner
9.9 score
Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
Tone: neutralize brassiness, yellow tones
Formulation: liquid shampoo
Longevity: frequent usage required
Chosen by 1374 this week
Matrix So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing, Brightening & Toning | For Color Treated, Blonde, Grey, White and Platinum Hair | 10.1 Fl. Oz. | Vegan
Matrix So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing, Brightening & Toning | For Color Treated, Blonde, Grey, White and Platinum Hair | 10.1 Fl. Oz. | Vegan
Tone: Neutralize yellow tones
Formulation: Deposits purple pigments
Longevity: Regular use may be needed
Redken Purple Shampoo with Violet Pigment, Blonde Hair Toner, Color Depositing Formula, 10.1 fl.oz.
Redken Purple Shampoo with Violet Pigment, Blonde Hair Toner, Color Depositing Formula, 10.1 fl.oz.
Tone: neutralize brassy tones
Formulation: shampoo
Ingredients: salicylic acid, glycerin
Longevity: color retention, anti-fade protection
Fanola No Yellow Purple Shampoo - Color Depositing Toner for Blonde, Silver & Gray Hair - Removes Yellow Tones & Brassiness from Bleached & Highlighted Hair (11.83 Fl oz)
Fanola No Yellow Purple Shampoo - Color Depositing Toner for Blonde, Silver & Gray Hair - Removes Yellow Tones & Brassiness from Bleached & Highlighted Hair (11.83 Fl oz)
Tone: violet pigments
Level: adjustable
Formulation: Liquid
Ingredients: grape extract, silk proteins
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Joico Color Balance Blue Shampoo | For Lightened Brown Hair | Eliminate Brassy Orange Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz
Joico Color Balance Blue Shampoo | For Lightened Brown Hair | Eliminate Brassy Orange Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz
Tone: Eliminates brassy and orange tones
Formulation: Gel
Ingredients: Blue pigments, green tea extract
Longevity: Advanced formulation, continuous release technology
Pureology Color Fanatic Top Coat + Tone Red High-Gloss Hair Toner | Hair Gloss for Color-Treated Hair | Glaze For Bright Red & Ruby Hair | 6.7 Fl Oz
Pureology Color Fanatic Top Coat + Tone Red High-Gloss Hair Toner | Hair Gloss for Color-Treated Hair | Glaze For Bright Red & Ruby Hair | 6.7 Fl Oz
Tone: Red
Formulation: Oat Milk, Camellia Oil
Ingredients: Oat Milk, Camellia Oil, Vegan
COLORCHARM Permanent Crème Toner| Free of Animal-Derivied Ingredients| Parabens Free| Gluten Free| T16 Polar Ice| 2 Fl Oz
COLORCHARM Permanent Crème Toner| Free of Animal-Derivied Ingredients| Parabens Free| Gluten Free| T16 Polar Ice| 2 Fl Oz
Tone: T16 Polar Ice
Formulation: Free from gluten, phthalates, parabens
Redken Blondage Express Anti-Brass Mask For Blonde & Highlighted Hair - Ultra-Pigmented Purple Mask For Blonde Hair
Redken Blondage Express Anti-Brass Mask For Blonde & Highlighted Hair - Ultra-Pigmented Purple Mask For Blonde Hair
Tone: Neutralizes yellow tones
Formulation: Ultra-pigmented purple formula
Longevity: Varies based on hair care routines
#10
8.0 score
Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | With Monoi & Tamanu Oil | 10.1 Fl Oz
Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | With Monoi & Tamanu Oil | 10.1 Fl Oz
Tone: neutralize brassy and yellow tones
Formulation: sulfate-free
Ingredients: Monoi and Tamanu oil
Longevity: varies by hair type and usage
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Buying Guide for the Best Hair Toners
Choosing the right hair toner can make a significant difference in achieving the desired hair color and maintaining its vibrancy. Hair toners are used to neutralize unwanted tones in your hair, such as brassiness or yellow hues, and can help you achieve a more natural or specific shade. When selecting a hair toner, it's important to consider several key specifications to ensure you get the best results for your hair type and color goals.ToneThe tone of a hair toner refers to the color it will impart to your hair. This is important because it helps neutralize unwanted hues and enhances your desired shade. Tones are typically categorized into cool, neutral, and warm. Cool tones (like ash or violet) are great for counteracting yellow or orange hues, while warm tones (like gold or copper) can add warmth to your hair. Neutral tones are balanced and can help maintain a natural look. Choose a tone based on the unwanted hues you want to neutralize and the final color you wish to achieve.
LevelThe level of a hair toner indicates its lightness or darkness. This is crucial because it should match the level of your current hair color to work effectively. Hair levels range from 1 (black) to 10 (lightest blonde). If your hair is light blonde, you should use a toner with a similar level to avoid darkening your hair. Conversely, if your hair is darker, a toner with a matching level will help you achieve the best results. Assess your current hair color level and choose a toner that aligns with it.
FormulationHair toners come in various formulations, such as liquid, cream, or gel. This is important because different formulations can offer different application methods and results. Liquid toners are often used in professional settings for precise application, while cream and gel toners can be easier to apply at home. Consider your comfort level with applying hair products and choose a formulation that suits your needs. If you're new to toning, a cream or gel might be easier to manage.
IngredientsThe ingredients in a hair toner can affect its performance and how it interacts with your hair. This is important for ensuring the health and integrity of your hair. Look for toners with nourishing ingredients like keratin, argan oil, or vitamins that can help condition and protect your hair during the toning process. Avoid toners with harsh chemicals that can cause damage or dryness. If you have sensitive skin or scalp, opt for a toner with gentle, natural ingredients.
LongevityThe longevity of a hair toner refers to how long the color effect will last. This is important for maintaining your desired hair color without frequent reapplication. Some toners are semi-permanent and can last several weeks, while others are temporary and may wash out after a few shampoos. Consider how often you're willing to reapply the toner and choose one that fits your maintenance routine. If you prefer low-maintenance hair care, opt for a longer-lasting toner.